OW BYE TORI (オーバイトーリ / 桜梅桃李)
The name Ow Bye Tori — written in Japanese as 桜梅桃李 — carries a poetic meaning: just as cherry blossoms, plum, peach, and plum flowers each bloom with their own distinct beauty, this collection is designed to draw out the unique individuality of every person who uses it. Think of it as dressing your hair the way you dress yourself — with intention, personality, and effortless refinement.
The brand promise is simple but intoxicating: to give hair the movement and luminosity you've always imagined, creating a collection you become more captivated by with every use. This is not styling as an afterthought. It is styling as ritual.
Every product in the range carries a dual-action hair care philosophy: a repair oil that seeks out and stays within damaged areas of the hair, and a softening oil that restores suppleness. Your styling time becomes care time — and with every application, hair is led toward a deeper, more luminous shine.
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Infused with liquid shea butter, this weightless oil glides onto the hair with a silky, non-sticky finish, softly gathering strands into fluid, cohesive movement while delivering a vivid, dewy luminosity. Suitable for every hair type, it brings a pillowy, featherlight touch that makes even the finest hair feel responsive and alive. The ultimate introduction to the range — effortless, refined, and endlessly wearable.
70ml